Yesterday, the CRTC released a report it commissioned that basically asked, "why is Canada's broadcasting system screwed up and how can it be made better?" In the CRTC chairman's direction, better meant how can the system be made more market driven, while still protecting the goals of the broadcasting act on things like CanCon.
So, what does the report say?
Well, first of all - it looks like the guys who wrote it just may have been reading, ahem, a few blogs.
From Playback:
While the review's authors believe that market forces alone can't achieve the Broadcasting Act's Canadian-content objectives, they question whether current regulations are working to promote homegrown programming. Specifically, the report criticizes the practice of simultaneous substitution -- whereby Canadian broadcasters substitute their own signal to broadcast American TV shows with Canadian advertisements. Because U.S. programs draw higher ratings -- and hence ad revenues -- broadcasters program shows such as Desperate Housewives and CSI during primetime rather than homegrown stuff, says the report: "This undermines the economic value of Canadian programming and the very great efforts that the regulatory system and the industry exert to produce more Canadian content."
The 300-page report also says that Canadian-content requirements are largely being filled by "the broadcasting of entertainment magazines and reality TV programming." The authors suggest targeted incentives to encourage broadcasters to program Canadian shows, particularly drama, during primetime.
Among their numerous recommendations is to give TV consumers more choice by getting rid of the much-maligned cable bundle: "Forcing Canadians to subscribe to truly 'discretionary' services that they do not want in order to get one they do want is precisely the type of regulation that may drive consumers to the Internet, pay-per-view and on-demand types of services," say the authors.
This is an enormous sea change. Now we have the CRTC's own report saying the things that basically the creative guilds have been saying all along: that the system is designed to marginalize homegrown voices.
But the report doesn't stop there -- because it finally frames things the way they should have been framed all along: from the audience's POV. SimSub does not help audiences -- it actually reduces their choice by forcing them to watch Canadian channels instead of American ones, and programs at the same time. It would be way better for the viewer, for instance, not if they could watch the CTV broadcast of LOST on two channels at the same time, but at different times.
And, of course, the gift of SimSub means Canadian channels don't have to offer real choice on Canadian stuff. It's not where they make their money.
The report also recommended the end of "bundling" channels together -- which is the number one complaint of viewers -- that in order to get the channels they want, they have to take a bunch of stuff they don't.
Moving to change those two things would set the industry on its ear.
So how did the industry react? Guess:
If you listen really closely, you can hear the sound of chickens coming home to roost. The CAB pushed for the 1999 rule change, arguing they needed more "flexibility" for CanCon requirements. They got what they wanted. It killed Canadian produced programming.
The Canadian Association of Broadcasters is up in arms about a recent report suggesting that restrictions should be placed on a network's right to simultaneously broadcast American TV shows during primetime.
"We believe that the report's far-reaching recommendations, if not properly applied, could fundamentally undermine the foundation of the Canadian broadcasting industry," said CAB president and CEO Glenn O'Farrell in a statement.
"Simultaneous substitution is a mechanism of fundamental importance," he added. "To remove this mechanism would effectively expropriate rights holders. It is irresponsible to suggest such a recommendation without any rationale demonstrating an understanding of the economic underpinnings of the industry."
But Canada's largest actors union, ACTRA, welcomes the report's findings. "This is really the first glimmer of hope we've had in a long time, we are really quite pleased," Stephen Waddell, ACTRA's national executive director, tells Playback Daily. "The broadcasters have made billions in revenue piggybacking on U.S. product... It's time for the broadcasters to wean themselves from this regulatory benefit. They can't have their cake and eat it too."
Waddell is also pleased the authors took a hard look at what passes for Canadian content on most networks, such as reality TV and entertainment news. "This report validates what we've been saying for five years. The CRTC's 1999 Television Policy is a failure. And Canadian TV drama is important." In 1999, the CRTC allowed Canadian broadcasters to satisfy their Canadian-content requirements with reality TV and other cheaply produced programming.
Any successes we've had since then have been the weeds growing up through the cracks in the pavement. But now, on the table, in the CRTC's own report, is a questioning of the holy underpinnings.
I don't believe SimSub should be completely scrapped, but it's going to be nice being able to talk about it as an option. The "you can't ask us to do anything" stance that the CAB has so ably pushed for years is dead.
Things just looked up - a tiny little bit - for Canadian creatives. And finally, too, somebody's talking about what's really best for the audience.
Like I said, it's like Christmas.
You can read the whole monster report here. But you won't. 300 Pages? I actually DIG this stuff and I'm gonna skim...
EDIT: Will's got his slightly more Rodney King-ish "Can't we all just get along?" take up at his digs.
The problem is -- no. No we can't. Creative people not talking about what's wrong -- quietly hoping things will get better, is what got the creative industry to the brink of extinction in this country in the first place. Now that an officially sancitoned report is out there, we have to beat the drum about it a bit.
As someone just emailed to me, "you better believe the broadcasters are going to push back, hard."
It's already started:
Look at how the linked Globe article -- in Report on Business -- frames the report (click the link above) That's what we're up against. They make it sound like the sky is falling. Not for viewers, man. Not for you and me, Jack.
The broadcasters pushing back is perfectly understandable. They have had a sweet deal. Look at those profit statements and acquisitions. They made a lot of lobbying choices and backroom deals to secure a rigged game that benefited them. What we have now that we didn't before is the weight of an outside perspective, a commissioned report, saying what we've been saying. So it doesn't sound like we're just a whining, self-interested group. (Because, face it, we creatives are that, too.)
If we're smart, we will embrace the spirit of this report where it relates to audience choice. No one's suggesting anyone not be able to see CSI. We're just saying, you live in a country with a lot of channels. Maybe those channels shouldn't all show the same thing you could see on the American nets on your cable box, anyway.
There is a middle way here. There always is. It's just that the CAB and the Broadcasters and the Cablers have never even had to contemplate trying to find it.
Now a meaningful discussion can begin.
But not if we take the heat off, Will. Not if we take the heat off.















