AT BANFF, I didn't get the opportunity to interview
Rob Thomas (
Veronica Mars,
Cupid) because the only time they could offer me was during my panel.
Diane Kristine did, though, and her surprising and interesting
Blogcritics interview is
here.
In my experience, I've found that TV writers tend to fall into two broad types. The
introverts are the ones you imagine...they're quiet and nervous. They
look like writers. They may be intense or funny or scabrous in the room, but at a party they tend to keep to the margins and observe. When they have to pitch, or schmooze, they
force themselves to do it. But it's
not easy and it's
not fun.
Then there's the
extroverts. The extroverted writers are people who
like to talk to people. They enjoy performing, at least a bit. They generally have better relationships with the actors. They relish the opportunity to pitch and tell stories not just in the room, but in any social situation. I'm one of the extroverts.
The
real unvarnished truth, of course, is that most TV writers probably fall on a continuum between those two poles. I've written before, I believe, about my impulse toward reticence with people I don't know and how I fight to overcome it. The truth is that if any writer was a complete extrovert, they probably wouldn't be able to abide the most important part of writing: the hours and hours you have to spend in your own head, or alone in a chair making something work.
That's a long explanation to get to a not-too-funny point:
Rob Thomas is pretty much the grand high poohbah of writer extroverts.
In his master class session at Banff, moderated by
Gillian Flynn of
Entertainment Weekly, Thomas was relaxed and funny. He talked a lot about his post-Mars gig, running a new show for ABC starring
Judy Greer. (
Miss Guided) He repeated his highly improbable-but-true tale of how he got his start in the business (which you can read in the linked interview above,) and he even dished a little dirt. (Let's just say he's probably not on
Kevin Williamson's Christmas Card list.)
Though it was highly entertaining, there was, of course, a bit of a funereal vibe over the session. I would say about 95% of the writer mafia at Banff was in the room, and a bunch of execs, and producers. It was also the least grey session I attended at Banff. The median age of the room was about 10-12 years younger than any other panel I went to. The room, in other words, was chock full of diehard, depressed
Veronica Mars fans.
Thomas had obviously had time to work through his feelings about the cancellation. He was very gracious and understanding about it - while still pointing out that he thinks the
Pussycat Dolls had something to do with putting the shiv in.
As I sat in the audience, seeing this tanned, good looking guy enjoy himself on stage, I thought, "remember to act that way when your baby is cancelled."
Truth is,
Mars and Thomas has been a touchstone for me in more ways than just as a fan of quality TV (and quality genre TV, which is even harder to find.) For a couple of years now, when I've been pitching series, I've talked about the concept of "Veronica Mars serialization..."
What do I mean?
Well, if you take that first season of VM, there is
definitely a season-long arc. But the interesting thing about the way the show was constructed was that the first couple of eps dealt very heavily with the mystery, and so did the last couple. But in the middle, there were all these strong and interesting standalone episodes, where a case walked in the door and was solved by the
fade-to-black-vanity-card. In those episodes, there might be a serial element touched on -- but lightly. I really felt watching it that there was enough meat in the standalone ep to interest you, and if you weren't a regular viewer -- those little serial moments in the middle were so minor that you wouldn't be turned off.
It seemed, in fact, to be a much better execution of a formula that had originally been tried on
X-Files, where there were
"arc episdoes" (usually during sweeps) and
standalones. The problem with
X-Files was that the break between those arc episodes always felt forced...I mean, you discover something about bees or black oil and then don't follow it up for weeks because...
why,
exactly? The whole thing was so
amped during the arc eps that they
clashed with the pace of the
other stories. With VM the threads were still out there, (
heh heh, 'the threads are out there' No? ....nevermind) and you got the sense that you were just reflecting the world -- where clues don't often fall into your lap and sometimes it takes a while to solve things.
Now, I know, most of this is academic, because VM was never anything even close to a hit. But from a construction standpoint, I thought this idea of
"Veronica Mars style serialization" could point a way toward the cessation of hostilities between the serialization/standalone camp in series TV.
In other words, between the creators, and the network types.
So when it came time for questions in Thomas' session, I asked him about it:
ME: You've seemed to come up with this formula where you have heavily serialized opening episodes and closing episodes, and in the midddle there you manage to tell interesting standalone stories where you would just hit the two or three serial points an ep where if you didn't watch before you wouldn't get thrown out. So I'm wondering now...in everything that happened. What are your thoughts now -- serialization vs. standalone, and what do you think the secret is to getting people to buy into serialization?
The tough thing for me is I'm a writer who loves serialization in a market that doesn't. On this new show I'm on [Miss/Guided starring Judy Greer] I got the directive right from the network president: we want to be able to air these in any order we see fit. you know...we got this initial order of 6 episodes. And they've shuffled the deck. And it makes it really hard to even do the level of serialization The Office does, with the romance and Jim and Pam -- so it's hard...I feel like as long as we promised the network that there would be closed endings in Veronica Mars -- a case comes into the office in the cold open, and it's solved by the final act -- it bought us a lot of leeway in terms of allowing for an ongoing mystery. And yet at the same time, we were tinkering with that until the very end. Um, if Veronica Mars had come back for a fourth season, there would have been no arcing mystery. And the reason for that is we felt -- and I use that and I'm not sure who the 'we' is -- it was felt is a better way to say that -- was that people who were casually sampling the show weren't coming back because they feel like I'm missing elements, I can't figure out what's going on, I'm not going to come back -- in much the same way as, you know, the first season of 24 when I heard this is a good show a good show and I tried to sample it 8 episdoes in, it was...I have no idea...because we had run off our viewers in season one and season two. In retrospect, I don't even know what the best plan is, to answer your question. I love to watch serialiized things. I loved the Sopranos. I could watch that ongoing soap opera like thing forever. Um, and yet, you know, they will discuss in network meetings what their research shows--that the average viewer of any show will watch one out of four episodes. Therefore can you afford to sell a show that's that serial. It's a difficult question and one that I don't have an answer to. Creatively I love serialized shows...they buy and make fewer of those, though.
Sigh. Well. That was depressing, to be sure. I mean, I guess I knew all that. The new thing was the one-in-four. The last time I heard that bandied about they were saying that the average viewer watched
half the episdoes.
But the more I thought about Thomas' answer and the whole question of serialization, the more something didn't seem to fit.
We've now fully entered this realm where you can't take a break.
Heroes and
Lost both took a bath in viewership after taking a long layoff in the middle of the season.
The challenge with serialization, of course, isn't just getting people to tune in in the first place -- it's avoiding the dropout. When I was in Vancouver in the winter, I broke up with
Prison Break and
24 because I missed two episodes in a row. I didn't go back. In an on-demand world, or with plenty of viewing opportunities, like
HBO or
A&E offers with their shows, I'm not sure that breakup would have been as permanent.
Part of me also thinks that the malaise with the sitcom stems from the fact that they are so eminently missable. I'm a big fan of
Scrubs, but when it comes to that show, I fit the average viewer pattern. I probably saw about 1/4 of the episodes this season.
The thing about the 1/4 rule is that it's a bit of a self-fulfilling prophecy. If your show is designed so you only have to see 1/4 of the eps, does that mean you're holding yourself open to new viewers, or does it mean that no one is ever going to be passionate enough to see every ep?
Wasn't the success of
Heroes this year tied to that idea of the "Heroes ending you didn't want to miss?"
Maybe it's the contrarian in me, maybe it's self serving, but I can't help but shake the feeling that as viewer loyalty in general shrinks, the solution is not more shows that advertise how much you can miss and still jump in any time; the secret is television you don't dare miss, where even if you
PVR or
TIVO it, you still want to watch it before anyone can spoil you or talk to you about it.
But if they're telling the grand poohbah no go on the serial, what chance do the rest of us have to prove them and their 1/4 theory wrong?
Any thoughts?