Diane Kristine has a fascinating article up at Blogcritics that explores the ins and outs and whys of the problem. Based on sessions and interviews conducted while covering this year's Banff TV festival, the article shows the struggle that many top writers have with their online fans:
Essentially, the problem (and the thing that these vocal, frontline fans never understand) is that it all comes down to math. The online fans are definitely the core -- and they peruse and react far more strongly than the rest of the fanbase. And like any self-reflecting echo chamber, they come to believe that their opinions are the opinions of the majority. They tend to think they are the fans. But the truth is that on a successful show, the fans writing and snarking and dissecting each episode or "misstep" is, at most, about half a percent to one percent of the total audience. And that one percent is often out of step with the tastes of the bigger group -- who actually keep the series on the air.Martin Wood, currently executive producing and directing the upcoming science fiction show Sanctuary, reflected on the number of fansites and social networks his previous series, Stargate SG-1 and Stargate: Atlantis, spawned. "You learn that the majority of your audience is not responding on those things," he warned in our interview. "So a relatively small number of people are being very loud about what they want. If you respond to it the way you think you should, it's not necessarily the best thing for the show."
House writer David Hoselton echoed those comments during his festival session on the craft of writing in response to an audience member question. "(House creator) David Shore doesn't care about what people say on the Internet. He doesn't want to hear it; he doesn't want to know about it. He doesn't want to pander to that audience, whatever it is. The idea is that out of an audience of 20 million, I don't know what that represents, half a million or something like that? He wants nothing to do with it."
However, Hoselton confessed he has to browse forum comments the day after his own episodes air, sifting through the "three pages on Chase's pants" to find the insightful ones... until he has to back away when they turn into online fights. Still, "there are these incredibly intelligent, observant people who catch every mistake you could possibly make," he laughed.
This can set up an impossible dynamic of disappointment and a potential minefield for writers and creators to thread. On the one hand, anyone who thinks that much about your show is someone you want to venerate and respect. You have to appreciate them.
The problem is that in the fans' minds, the way to "appreciate" them is often expressed as, "why don't they listen to what we want?" And that can quickly metasticize into "they don't respect their true fans."
It's a no win. Which is why so many writers feel that the only way to deal with it -- is not to deal with it - to not engage at all. If you can resist, that is.
Hart Hanson puts the contrast in sharp relief:
Diane's full ariticle (with more quotes from Hanson, Alan Poul from Six Feet Under and Entourage's Doug Ellin, can be read here.)"Do we listen to the fans? Oh, no," Hanson said adamantly during the audience Q&A portion of his Master Class. Besides, given the outcry over the finale, "Right now, if we listened to them, I'd have to quit."
He even tells his actors not to look at message boards. "They're really mean about every one of our actors. The ones who have an axe to grind will write and the ones who love them won't. Our Internet presence is fairly negative. But we don't care about that, because they're all watching."
"No, we don't listen to them," Hanson reiterated. "And they're really vociferous and passionate and we are very, very glad they're there."
