
She's got
Salma Hayek shilling for her. She's conquered Colombia and much of Latin America, Russia, Germany, the Netherlands and even India. And yes, she's kind of ugly.
(L: Salma Hayek, Exec Producer of "Ugly Betty." Why can't my producer be this hot?)The question is, is
Betty the one? Or at least, as far as
ABC is concerned, more The One, than, say, oh...
The One?
If you take a spin over to the
New York Times site today, there's an incredibly interesting
article about the attempt to bring the Colombian telenovela
"I Am Betty The Ugly" to American screens. ABC will premiere their version this September 22nd. Will it hit in the USA like it did in all those countries I mentioned at the top? And since when does Amurrica, the greatest exporter of culture in the history of the world, take direction from, you know...anywhere?
“The traditional telenovelas tend to be Cinderella stories of social mobility,” said John Sinclair, author of the book “Latin American Television: A Global View.” “With Betty, she is able to change her unfortunate situation not by discovering her father was secretly a very rich man but by discovering she is beautiful.”
By the end of its two-year run — 340 half-hour episodes, all written by Mr. Gaitán — “Yo Soy Betty La Fea” was Colombia’s most popular telenovela, pulling in three million viewers a night. Betty’s every move became a national obsession. With Colombia in the midst of a huge political bribery scandal, Betty briefly considered accepting money from a fabric company desperate to get into business with her boss. El Tiempo, the country’s influential daily newspaper, ran an article on its front page decrying “They Want Her Ugly, But Not Corrupt,” and Mr. Gaitán wrote a column urging the show’s fans to remain calm. Betty, of course, did not accept the bribe, and for her integrity she was rewarded with an enormous raise. Colombians rejoiced.
So did the show’s production company, RCN. By 2000 the show was drawing record ratings throughout Latin America; in Puerto Rico, when the leaders of political protests in Vieques noticed crowds thinning out, they erected a giant screen for viewing the show.
I've read a bit about
telenovelas in the past, and though I'm not that familiar with any form of the soap opera, I have seen how they can fulfill different places depending on the culture. "Soapies" as they called them, were one of the biggest things on the South African television landscape when I was there, too. "Coronation Street" seems to hit a different kind of storytelling itch than the Australian soaps, and all of these forms make the American soap operas look like what they are: brittle, silly, escapist trash.
So ABC getting behind
"Betty the Ugly" means is, I think, something different. Time was we all looked to the United States as the
be all and end all of television programming. There might have been the occasional exception, like
All in the Family, a program that came out of an import, but for the most part, U.S. television is, and was, regarded as
"The shit."When watching the extras for
Coupling, and even
Stephen Merchant and
Ricky Gervais talking about
"The Office," I was struck by how much they spoke of U.S. programming as the golden bar, the thing that we should all aspire to.
If you look around the TV landscape today, that's just not so.
The Office is highly regarded as one of the best comedies on the air right now -- and that's because it manages to Americanize the beloved British original. But without that show's pioneering spirit, it's highly doubtful that any American office comedy would have developed and filled the comic landscape that's now on display on NBC every week.
Sure, there's CSI. But the biggest show in the USA is
American Idol, which is a straight import of a British show -- complete with Simon Cowell and all. Before that, there was
Millionaire. Or
Big Brother. Or
Survivor. Take your pick. I'm pretty sure that there have never been so many shows on the air at the same time that came not from the idea factory in Hollywood, but from elsewhere.
Ten years ago, I did a story on
Endemol, one of the world's most popular reality TV companies. At the time, they were trying to peddle their program formats in the USA and no one was biting. They couldn't understand why -- because they had shows that worked in country, after country, after country. How could the American execs they were meeting be so arrogant as to think that the United States was the one country where the show wouldn't work?
Obviously we've moved beyond all that now -- but just as the attitude is changing in the USA, there are places outside where we're still struggling to catch up. Canada, Australia, even the U.K. -- a lot of people I talk to and correspond with seem to be in thrall to American TV just at the point where Americans have finally started looking around at what works elsewhere and saying,
hmm...
Another
article in the
Times today marks the U.S. premiere of the BBC's
Life On Mars, which is coming to
BBCAmerica sometime this week. (I think those of us who suffer with
BBC Canada are still S.O.L. for the moment.
EDIT: It looks like Life on Mars will premiere on BBC Canada on Sept 27)
David E. Kelley has already bought the American remake rights, just like Betty was snapped up. So what does that say?
With “Life on Mars,” it is easy to see how humor and bits of science fiction can be scattered throughout a grim, straight-ahead television cop drama. But eight years ago, when the creators of the series, Matthew Graham, Ashley Pharoah and Tony Jordan, first pitched their genre-bending idea — revisiting the unconflicted lawlessness of a testosterone-driven 70’s-style police force through the brain of a coma patient — the BBC’s reaction was not warm.
“They just looked out the window,” Mr. Graham said, adding that the series was finally given the go-ahead after a regime change in 2004. The new executives agreed to take a risk, Mr. Graham said. “They said: ‘Look, we think the idea is insane, but let’s do it, let’s show the world that the BBC leads the way with innovative dramas.’ That was it. We never looked back, really.”
"Let's show the world that the BBC leads the way with innovative dramas."That's a bold statement -- and it's also the key to breaking the malaise. To stop the tail wagging the dog.
I see so many of my compatriots here in the Canadian industry trying to ape or come up with U.S. style shows -- pale retreads -- or going off completely in the other direction, and coming up with shows that are so anti-U.S. style programming that they eschew things like plot, and pacing, and humor, and things for an audience to seize on and chew on.
We-who-do-not-work-in-Hollywood
do not work in Hollywood. We have to stop pretending that we
do, or reacting
childishly and doing the equivalent of smearing crap on the walls for attention -- making
unwatchable shows. America takes notice and comes calling when you come up with shows that speak to
your home, that mines what's unique about
you.
Trailer Park Boys is filthy and profane and dumb, and wouldn't come anywhere but out of Nova Scotia. CBC had a pilot called
Rabbittown last year that was singular and different, and they didn't pick it up. Of course.
Degrassi became a hit because it was a high school show that just seemed so different than any U.S. high school show. They dealt with serious, fucked up stuff. Americans watching on PBS couldn't get enough. A generation later, it's still rocking
The N in a new incarnation.
We've had it backwards for a whole long time now. We think we should do American
style shows. But we
shouldn't. We should entertain our audience -- doing that is
not pandering, it's not trying to
sell out and be
American -- it's doing what TV is
supposed to do. But nowhere are we trying to do something as wacky as our own
Life on Mars. Why not? If we have one-tenth the budget and no money for promotion, don't you think a concept that grabs you by the throat might work better? Might at least get us some traction? Should we try to do
The O.C.? Or should we do the show that the O.C. would
never dare to be?Where are the
fucked up ideas? Where are the shows that
no one in their right mind would ever try to pitch in the USA?
Those are the shows we need to be doing -- and if we do it, ten will get you nine U.S. that the Americans will finally beat a path to offices in London, or Toronto, or Sydney.
That means we writers have to free our minds and
go nuts. And we need to get in there and batter down resistance from our
risk averse, milquetoast, American wannabe network execs.
We are Betty the Ugly. Let's get out there and
stir the shit.