Well, I guess this was inevitable, once South Park did the Scientology episode.
Hey, isn't it past time for someone to come up with a competing crazy-celebrity religion?
I tag John Rogers. He could do it.
A writing blog from Canada - 2005 to 2010, archived for whatever you may get out of it.
Tuesday, March 14, 2006
Monday, March 13, 2006
CBC Pays the "...Rent."
Today's Globe & Mail has a story by Henrietta Walmark chronicling CBC's latest programming move. This is hard on the heels of a hoity-toity speech by CBC Prez Robert Rabinovich at the Empire Club.
When last we checked in with the CBC, chickens, The Prez chose to outline a major address about how they're going to reach out to the people by speaking to a crowd of the most priveleged insiders in the country. Sigh. When the CBC doesn't get it, you have to admit, they don't get it hard.
I'm reminded of Louis Armstrong's response when someone asked him to define Jazz:
"Man, if you gotta ask, you'll never know."
Apparently, they've ordered two new half-hour pilots of one of the new comedy pilots CBC showed this past January. The lucky (very) show is called This Space For Rent.
Excerpted from the article:
That's ambitious, certainly. But it's not impossible. Corner Gas on private network CTV draws 1.5 million viewers a week. (Coincidentally or no, that show is escapist, and certainly anything but dark -- but not particularly fast-paced.) CBC has, in the past, achieved those kinds of numbers for their comedy shows, newscasts, and (it's Canada) Hockey.
The question is, is This Space for Rent the right horse to back, right now?
Here's what I had to say about it when it aired back in January:
When last we checked in with the CBC, chickens, The Prez chose to outline a major address about how they're going to reach out to the people by speaking to a crowd of the most priveleged insiders in the country. Sigh. When the CBC doesn't get it, you have to admit, they don't get it hard.
I'm reminded of Louis Armstrong's response when someone asked him to define Jazz:
"Man, if you gotta ask, you'll never know."
Apparently, they've ordered two new half-hour pilots of one of the new comedy pilots CBC showed this past January. The lucky (very) show is called This Space For Rent.
Excerpted from the article:
It didn't achieve the highest ratings of the three pilots that aired that week (only 188,000 viewers, compared to Rabbittown's 251,000). And the new episodes won't go directly to air -- they'll be tested with focus groups before any decision is made about turning the show into a permanent series.Full Globe article available here... For Americans or others struggling to parse that one million figure -- Canada's population hovers around 30 million right now. Subtract roughly 7 million francophones (mostly in Quebec, who watch Radio Canada, CBC's French service) and you're talking a pool of roughly 23 million potential viewers. Roughing it, that means CBC says it expects to pull audiences that would be, if we were expressing this in American market terms, about 10 million viewers.
But according to Anton Leo, CBC Television's head of comedy, This Space for Rent is an example of the kind of show the network is looking for. Last month in Ottawa, Richard Stursberg, CBC's vice-president of English-language television, told a conference of independent film producers that CBC's mix of genres will henceforth be driven by a new "audience-first" development strategy, with shows that aim to attract a minimum of one million viewers and are "fast-paced, accessible and escapist."
This Space for Rent, says Leo, "possesses a number of characteristics that are in line with what Richard was talking about. It has some lovely comedic situations, strong character and some outright funny lines. So much comedy now comes from either extreme discomfort or tremendous darkness. That's not what this is and not where we want to go."
Television critics were deeply divided about the pilot episode, even here at The Globe and Mail. Henrietta Walmark called it a "knockout comedy" in Globe Television, the paper's Toronto-area TV magazine. Critic John Doyle, on the other hand, found the show's "stoned-slacker" attitude "deeply irritating."
That's ambitious, certainly. But it's not impossible. Corner Gas on private network CTV draws 1.5 million viewers a week. (Coincidentally or no, that show is escapist, and certainly anything but dark -- but not particularly fast-paced.) CBC has, in the past, achieved those kinds of numbers for their comedy shows, newscasts, and (it's Canada) Hockey.
The question is, is This Space for Rent the right horse to back, right now?
Here's what I had to say about it when it aired back in January: