Tuesday, September 30, 2008

Drifting Out to Sea

WELL. THERE'S A BIT of nailbiting going on. Would viewers come back to TV? Has the blood pouring out of the open wound of broadcast TV been stanched, finally? Or is gangrene setting in? (Okay, I'm setting aside that metaphor right now. )

The pre-spin about the TV season started to sound increasingly like the McCain campaign trying to defend Sarah Palin; it's too early to judge, it's not as bad as it seems, when you factor in PVR's the picture is rosier.

And based on Mediaweek's analysis, that just might be true. (Except for NBC, which is like, totally screwed, dude.)

If anything, the first four days of the official start of the 2008-09 broadcast prime-time season has affirmed one basic truth: When the networks produce programming viewers like, they will draw a big audience.

CBS procedurals CSI: Miami (with 17.2 million viewers), CSI: NY (14.5 million), NCIS 18 million) and Criminal Minds (17 million) all drew a bigger audience this year on premiere week than last year. Same for the net’s hit Monday sitcom Two and a Half Men, which drew 14.8 million viewers, up from 13.5 million last year.

Among the new series to premiere last week, the CBS drama The Mentalist pulled in 15.6 million viewers leading out of NCIS, nearly 5 million more than The Unit attracted last season leading out of the same show during premiere week.

So much for the disappearing TV viewer. While four days is not enough to make season-long projections, of course, those numbers indicate that it’s still possible for the networks to draw a mass audience.

Not every returning show came back stronger, but the big shows of last season nevertheless fared well. ABC’s Grey’s Anatomy pulled in 18.4 million viewers, 10 percent fewer than last season’s premiere, while CBS’ Survivor drew 13 million viewers, down 7.7 percent from last season.
That's great news. I guess. Except. Except.

I've read people suggesting that the slump in comedy, and the death of the broad-audience hit sitcom, can be fobbed off on the fact that there just isn't enough mass experience to draw upon. We are penned in our niches, all of us, and the days where a Cheers or even a Seinfeld could make people of differing economic, social, and educational levels laugh is over. Whatever one says about hit comedy Two and a Half Men, the fact remains that it's remarkably middle of the road.

So what to make of the great debut of The Mentalist? I watched it, or part of it. Yes, Simon Baker is an appealing lead, much as he was on The Guardian. And yup, it's a perfectly serviceable show. But that's it. It's wallpaper. There's nothing about it that sets a fire, that hooks me, nothing that makes me excited to be watching it, instead of something else.

And maybe that's what you need to do to be a network hit in 2008. Maybe the days of the challenging-in-any-way network drama truly are over. But that causes a problem for me. Because I don't really want to watch that kind of show, much less write it.

Let's also add this little local log to the fire: a show as straight-ahead and been there done that as The Mentalist, were it to debut as a Canadian show, would most likely get murdered by critics in this country.

What to do? What to do?

I'm really asking. I don't know.

What I do know is that the few shows that I do enjoy watching now on network tv seem almost to be refugees from a cable universe: House is forumlaic, but the character interactions keep it fresh. (Even if I am a little disturbed that the House-misanthropy seems to be dialed up to 11 this year, almost daring you to stop watching.) The Office eschews punchlines for moments, and I love them for it. But what in heaven's name is it doing on a network? Same too to 30 Rock. Oh, 30 Rock, writers everywhere may have a secret case for worshipping their replica Tina Fey glasses, but that doesn't mean you're a hit show. Far from it.

Beyond that, I've been lost utterly to the wilds of Cable. Californication, a show that I'd given up on early last year, I now recant. I've seen the first two episodes of Season 2 (as well as the last four of Season 1 which I'd never bothered to watch) and the scabrous, ludicrous elements are more than balanced by the strangely compelling relationship between Madeleine Martin (as the daugther) and David Duchovny. Then they drop in Callum Keith Rennie, and the most over-the-top coked-up argument between Pamela Adlon and Evan Handler that I've ever seen -- and that's it. I'm laughing. I'll follow you, Duchovny and Tom Kapinos, I'll follow you to the ends of the boner-snipping, sex addicted earth.

Then there's the only women I could ever love: Holly Hunter on Saving Grace. Kyra Sedgwick on The Closer. Mary McCormack on In Plain Sight. Jennifer Carpenter on Dexter. Heck, even Gabrielle Anwar on Burn Notice does it for me. Then, from that show, add in the cool spy takeaways, and Bruce Campbell. Dude! Bruce Freaking Campbell...and it hits me...

I'm drifting, drifting, drifting. There's the mass audience. I can see them there, on the shore. They seem shiny, shiny as ever. But maybe they're a mirage. Maybe I'm really in an innertube and I've been here for thirty days and I'm delirious and dehydrated. And I close my eyes and think I'm Don Draper or the one guy at Sterling Cooper who sees Joan for truly who she is, a woman out of her time and trapped in her limited role, and then maybe I score a bit of meth from Bryan Cranston on Breaking Bad or Nancy Botwin on Weeds slips me a load of chronic, but it's not enough. Now I want the pure stuff. I want Skins, or stuff we can't even begin to get on the air here yet.

And I don't want to do a series wank that's all self important. I just want to do good work. I want to be able to write the things I like to watch.

And that shit just aint The Mentalist -- no matter whether it gets 15 million viewers or not.

And that's when I realize the cold, hard truth:

I might be fucked.

6 comments:

Unknown said...

Yeah, you know, all these theories about why comedy isn't doing well are just that. Theories. Most of them are made up by people who don't actually write comedy for a living and they all feel like nonsense to me.

Recent faves:"We don't have enough common socioeconomic ground to relate to one another." (Uhm, yeah, well, watch CNBC for a five minutes this week and see if you still feel the same way)

"There are no taboos left". (this one from a recent New York Times story, which I also call bullshit on -- just check out my latest controversial YouTube video "how to fuck, and later explode, a puppy")

"Real comedy today is all about 'moments' and not 'punchlines' so only the smart people get it" -- this one from the recent 'comedy' issue in Rolling Stone. I'd say something funny about this but since that's gone out of fashion I'll just finish with an awkward pause........ Hehm..... Whistle..... look at ground... walk away muttering.... HILARIOUS!

jimhenshaw said...

Great Post and I also totally agree with Rob on the recent comedy theories.

But you got me thinking about the knee-capping that would reliably go on if "The Mentalist" were Cancon.

And I wonder if that would be less related to show quality than a feeling of personal ownership that comes with Public financing and therefore a desire to see something you "own" reflect your particular aesthetic...

More importantly, I don't think you're fucked. I just think you're somebody with taste who, like most TV writers, will end up working on more failures than successes.

But as long as the failures are trying to do something unique or different, then they're not really failures.

Jaime J. Weinman said...

The interesting thing about The Mentalist in this context is that it's literally the attempt of a Cable Guy to find the mass network audience -- the creator, Bruno Heller, previously created Rome for HBO.

I choose to look on the bright side and be happy that there are different outlets for different kinds of shows, with different audiences. (When I was growing up, the by-the-numbers, same-story-every-week procedural was just about the only kind of one-hour drama there was. Now there are options.) And since there is a mass audience out there that loves the CBS procedural formula, I think it is possible, if not certain, that someday some show will take that formula and do something new and interesting with it, and then we'll have that game-changing mass-audience show that comes along once in a decade or less. Over-optimistic, I know, but surprising things happen.

wcdixon said...
This comment has been removed by the author.
wcdixon said...

Well, I'm still pouting. See you wrote the post I was sort of working on, but better of course...one about what shows would one like to be working on vs. what makes for hit tv series these days. Because those shows that everyone hold up on high: 'Freaks and Geeks', 'Firefly', 'Undeclared', 'Veronica Mars', 'Cupid', 'Mad Men', 'Breaking Bad', even Arrested Development'...they WEREN'T/AREN'T hits!! They're cool indie pop bands/albums....they're TV On The Radio or The Hold Steady...they're Yankee Hotel Foxtrot, when what the studios and the networks and the masses generally want are the Jonas Brothers or Miley Cyrus.

But whatever...you're not fucked, you just have higher standards. And I think deep down we'd all rather have 6 seasons of 'NCIS' under our belt than eight episodes of 'Love Monkey'.

Frank "Dolly" Dillon said...

Can't such much after that except welcome to the job