Nine Inch Nails and the Mad Pulp Bastard

FROM THE DEAD THINGS MAILBAG:

Bill Cunningham writes:

Since this whole Story2Oh Facebook debacle, the whole argument made by the "new media" types was that "people want transparency so they don't feel like they are being used to sell things."

To that, I have to point every last stinking one of them to this:

http://www.42entertainment.com/yearzero/

This is 20 tons of cool that is wrapped in both the digital and real worlds. Interactive, intriguing and oh yeah, calls "bullshit" on the whole transparency argument. I am going to have to study this further. It could take my espionage series to a whole new level of "story."

Absolutely, spot on, Bill. I remember bumping up against some Year Zero stuff in the last little while, and not knowing exactly what it was, but knowing it was really cool. It works on a level beyond. Kind of like that weird spate of Val Kilmer face graffiti that appeared on walls around Toronto last year.

The convergence of art and new media is going to happen. It's just probably not going to happen anywhere near Toronto, or with many who attend CaseCamp.

The cautionary tale remains, creatives: before you get into bed with some marketing type, be sure to kick the tires. You don't want to wind up having 2003 arguments in 2009/10...