WHEN I WAS out West, I learned a very interesting shorthand that I'd never heard before. People started talking about how something would play in
Abbotsford.
That kind of stuck with me, and when I got back to Toronto, I looked into it a bit further. What I learned was that Abbotsford, B.C., is a place in Canada where you find quite a few
religious conservatives. Not only are they
there, but they are, in that very American-kind of way, very
active in exercising their displeasure when they
see something they don't like.I talked to people who worked in Audience relations -- at
CBC, at
CTV and someone who'd worked at
Global too. I also polled some of my contacts from the former
CHUM, and found out that, if something appears on TV that could in
any stretch of the imagination be viewed as too
racy or
offensive to a
socially conservative, (usually)
religious sensibility, you're gonna get a bunch o'letters from Abbotsford.
I guess I'd always known that Canada had its own, smaller Bible belt. But you get out of B.C. and we Central Ontarians (as well as people from Quebec and Down East and Saskatchewan I've talked about this with) tend to associate B.C. with permissive and lefty
Vancouver. Abbotsford isn't that
far from Vancouver, really. But it's a
world away.
So to my mind,
"What are they saying in Abbotsford?" kind of became like a subjective Canadian version of
"How Will It Play in Peoria?"Believe it or not, most TV writers in my ken are
not people who go around thinking,
"How can we serve the cause of child exploiting, head chopping, meth smoking gay abortionists this week?" I mean, most of us really are out to try to craft popular entertainment that will appeal to the
widest popular audience. Now, there are always going to be social differences, as well as generational ones. I guarantee you that my boundaries for humor and social acceptability are wider than my parents' generation. That's always the way, right? 1.5 and 2nd generation children of immigrants constantly find themselves striking up against their parents "old country" ways. It's in such a collision of ideas and social mores that change emerges, and societies evolve. "Not for the better!" the old people say. "Shhh, Grandma, I'm watching
American Gladiators, ISM'ing my BFF, and downloading the new Tupac!" we answer.
What distorts, often, is that older people have
more time on their hands. Usually. They vote more. They follow local politics more. And they write letters. Fundamentalist conservatives, too, are very comfortable being preached to from the pulpit. One of the reasons why religious boycotts are so often effective is because they really can mobilize a lot of people to do something. And traditionally, they're untroubled by the constant self-questioning and splintering that usually comes from any issue from the left. Discipline and an accustomed familiarity with proscribed and absolute rules mean that when those letters come sailing out of Abbotsford, they come in droves. Does this mean that that's representative of a huge groundswell of opinion?
No. Not really. It means that those who are motivated to react, are
highly motivated to react.
I'm a guy who, in my every day career really does try not to
needlessly antagonize. I like my humor and my material edgy, but I have great sympathy for someone from a more conservative background who wants to have something they can watch and enjoy with their family and not feel uncomfortable by being exposed to stuff they don't want to see.
So I'm not a big fan of shows that really are aimed at a family audience that have jokes that
"push the envelope." I don't think that envelope needs to be pushed. In a similar vein, I've argued in a couple story rooms against the use of epithets like "
Goddamn" -- not because it's something that shouldn't be said every once in a while...but because, why
needlessy antagonize those nice folks in Abbotsford when you don't need to? You can use another word, just as easily. I see this as very different from self-censorship, because I don't really see anything being lost.
Now, there's lots that the Abbotsford crowd would probably
hate that I
won't compromise on. Like a majority of Canadians, I see absolutely nothing wrong with
Same-sex relationships. So even though I know that it's gonna drive those Abbotsford people
crazy, I'm not going to restrict myself from portraying gay people as just normal, everyday folk. Sorry guys, that's where your social agenda and mine don't mesh. I fully expect, in those cases, that you'll probably not opt to watch my show. And that's your right.
See, being respectful of someone else's sensibilities
doesn't mean
capitulation. And the problem with the culture wars as they're currently constituted is that the Abbotsfordians kind of want to be able to dictate what the rest of us
can and
can't watch.
To reduce it to a T-shirt slogan, there's an actual satirical T-shirt that I quite like, which basically just says,
"How Dare I Wear This Shirt In Front of Your Goddamn Kids." At a certain point, you draw a line. And yup, if you say, "I don't want my tax dollars going to support smut. You shouldn't get tax breaks." then my answer's going to be, "I don't want my tax dollars going to support people who preach hate against some of my friends. Your church shouldn't get tax breaks."
Don't you think that maybe the best thing here would be, um, to kinda call it a draw?
Anyhow, I bring up Abbotsford as a way to get around to
Ed Fast. Ed Fast is a
Conservative member of
Parliament for, you guessed it,
Abbotsford. A couple of days ago, when C-10 came up in Question period, Fast rose up and said that he didn't think it was a big deal, and in fact, he'd only received
one email speaking out
against the provisions of the bill having to do with Film and Television.
This sparked, in the 28 000 member
Facebook group opposing C-10, a
suggestion to write and email Fast about why people oppose C-10. Lots of people took up the cause.
And here's where I have to admire Ed Fast a little bit. He wrote back.
Personally. To every one of the people that wrote in. Now, he said the things that the Conservatives have been saying all along, which I find to be a little disingenuous. He
is a politician, after all. But still, that kind of engagement is personally interesting to me.
But even with all that, I probably wouldn't have blogged any of this, except for the fact that today, one of the people who joined in the dialogue in the
Facebook group was the eminently good-humored, hard working and logical
Maureen Parker, Executive Director of the Writers Guild of Canada. I'm gonna reproduce her whole letter here. She says a lot of the things I've said before, but she says them in that no-nonsense,
I've been talking to these guys for a thousand Sundays kind of Maureen Parker way. So, here you go:
Hi Anti C10 Group -
I feel I should get on record just to keep Ed Fast on his toes. Hi Ed! I've spoken with Ed many times and I can say that without a doubt he is my favourite conservative.
Ed makes the point several times that this was initially Liberal legislation and that it is true. In fact, the current Bill contains two provisions that the WGC worked very hard to get - one provision allows development costs for a two year period to form part of the Canadian tax credit and another finally allows all Canadians to see what films and TV shows they have invested in. (Previously we were not able to get confirmation from CAVCO on what productions had received the tax credit.) But we were never consulted or told about new guidelines which would determine which productions are contrary to public public policy. It makes no difference to us as to whether this was Liberal or Conservative legislation - we would have objected to this regardless. The "guideline requirement" was buried in an omnibus bill and it was never brought to our attention nor were we given an opportunity to respond to it. So now we have to ask the Senate to address this.
Now about the public money argument. I am a tax payer and I pay for plenty of things I don't use because I believe in a Canada we everyone contributes to sustain Canadian values - like universal health care, public education, and proper infrastructure and yes, even culture. Sorry, I don't believe in a Canada where individuals can pick and choose where their taxes go. That's why we have a federal government which hopefully supports cultural funding amongst many other priorities.
It is disingenuous to say that the film and TV community can simply go out and use private funding to make their offensive films. In fact it makes me laugh. I started working in this industry during the tax shelter days when dentists invested in film and TV productions in exchange for huge tax write-offs. I have plenty of great stories about those days but just like my youth they are never coming back. The government changed the tax rules and rightly (in my mind).
It costs alot to make a film or TV production - an average one hour drama episode comes in at $1.3m So a tax credit on a 13 episode drama comes to $1.69 million (roughly) - this is not chump change. And this is quite different from the magazine and book industry. In our industry when a producer puts together her financing together she borrows against this amount of $1.69m in order to make the production. Without this interim financing from a bank this show wouldn't be made. So when you introduce subjective guidelines into the equation you put the financing for the whole production in risk. Banks don't want to invest unless they know they are getting their money back.
We are being asked to trust the government and the Department of Heritage to draft guidelines that won't create instablity in our industry. And sorry but we can't do that. We've been told that films like Eastern Promises and Juno are perfectly fine. But that's today and according to Ed.
The Canadian tax credit for film and TV productions is an industrial tax credit. It is based on Canadian labour expenditures and no way is it subjective. Our government designed this years ago to pump money into the Canadian film and TV industry and develop a skilled labour force. And it works. But it won't work if this government introduces inappropriate measures into the tax credit system where they do not belong.
So this is not alot of ado about nothing. Our industry has been hit with one regulatory change after another and uncertain public funding from every quarter. Enough already go after the oil and gas industry!!!
Maureen
Maureen Parker
Executive Director of
the WGC
See? You don't have to talk Nazi or Beijing-style gulag censorship. You don't have to demonize your opponents. All the heat in the world hasn't led the
United States any closer to coming up with real solutions in the last eight years. On a subject like this, where the facts, the economic arguments, the law and Canadian values are on our side, sometimes you just have to make the case patiently, and hope for the best. That doesn't mean you can't be passionate. It just means, you know,
no Nazi talk, k?One more thing:
The other thing that happens in situations like this is that a whole bunch of other stuff gets lumped together and folded into the same cause. There's nothing both the right and the left like more than being able to label each other as knee-jerk reactionaries who just follow a script and don't think through anything.
Here's a perfect example of something that some people are trying to roll into C-10 that I don't think needs to be there.
The short version is that
Adbusters is an anti-consumerist magazine and organization that has been fighting a lawsuit to try and force broadcast outlets to let them buy time for their anti-commercials, which preach against things like
McDonalds and consumerism.
A couple of weeks ago they lost their case. Which I think is perfectly a-okay.
There is a
big difference between getting to go on
The Daily Show or
The Current and air your view about Media Literacy and
Buy Nothing Day, and forcing channels that depend on Advertising to also accept your ads that basically argue against the entire capitalist system.
Sorry doods. That's too out there for me.
I've always been of a couple of minds about
Kalle Lasn and
Adbusters. On the one hand, I think what they do is incredibly necessary. On the other hand, I've always thought they embody a bit of the worst kind of thinking that fuels some on the left: an irretrievably and unforgivably smug attitude that hectors rather than persuades.
The reason why advertising
works is because it demonstrates an uncanny ability to tap into people's desires. It
seduces.
Adbusters tries to preach to convince you of the other side. But that's never going to work. If you want to get that message across, you have to be at least as seductive and as clever as the industry you're going up against. And I think Adbusters
rarely meets that burden.
Authors like
Naomi Klein and a hundred
YouTube stars make a lot of the same points. But they're packaged in a such a way that the message is compelling and
appealing...
...just like the message they're fighting
against.
So, to sum up: Ed, good on you for answering your mail. Maureen, keep fighting the good fight, Bill C10 opponents, careful with the rhetoric, and guys, don't try too hard to ride the coattails of this one.
Oh, and read your
Naomi Klein. She's the business.