UK writer
Stephen Gallagher has credits that shame me in three mediums, including a stint writing
Doctor Who, and an upcoming series he created starring
Patrick Stewart called
Eleventh Hour. Regarding
my post on the
"The End of The British Six Pack?" He writes:
"The six-pack was a great model. Once. When the UK only had two TV channels and there were no video recorders and the pace of life was such that six weeks went by like an ocean liner.
These days... a zillion channels, life far more hectic, most of our viewing timeshifted... six weeks is what it takes to become aware of a show, by which time it's over.
Right now the main obstacles to change here in the UK are the network schedulers, who are terrified at the size of the commitment involved in a 26-week run of standalone stories, and the producers, who baulk at the idea of stepping back while writers talk to each other.
The schedulers want someone to guarantee them that a show won't fail. Which can never happen. The US can meet this by making the shows just ahead of time so that cancellation only leaves you with a couple in the can.
The producers are used to micromanaging writers on a one-on-one basis and pretty much laying down what is and isn't going to play. In a roomful of writers, the non-writing producer is weakened. The US answer - structure the producing power within the room.
What the industry in the UK is hankering for right now is to make drama like HBO does it.
Memo to self: I have got to work on my brevity. Stephen just nicely encapsulated the major stumbling blocks that people like
Jane Featherstone face trying to change the face of British Drama. And he did it in a few short paragraphs. Watch now, as I fail to do the same in my response.
Here in Canada, writers face a lot of the same obstacles, with a few peculiar quirks that are all our sweet own. But you do hear the HBO bogyeman trotted out with alarming regularity.
The problem with this idea -- both for UK creators and North Americans -- is that HBO works on an entirely different economic model than most of the commercial channels -- or even the publicly funded channels like Big Auntie Beeb and her sad, preemie little sis, the CBC.
At HBO they recruit top talent and they leave them alone, and get thirteen episode runs that rock. But. (There's always a but.) HBO is
entirely a subscription service. They charge you 15 dollars a month, and they know that for a significant number of subscribers, intelligent, original series are the draw. But once they have your fifteen dollars, they don't even care if you watch. See, the series is the
carrot. HBO uses ratings
not to determine a program's
success, but to determine if it's connecting with its subscriber base. It's more of a buzz-meter. All they care about is: will it get
Emmy nominations (and thereby extend the prestige of the brand) and is it intriguing enough that it will help us retain subscriptions, and sign up new ones?
The HBO viewer is by no means an
average viewer. They have more money, they're probably better educated -- and they're a way smaller pool.
The Sopranos is brilliant,
Six Feet intermittently so, and
Sex & The City started a cultural quake: but though the ripples these series made is huge, the audiences that watched them were not. (It's not quite as cut and dried in Canada as the U.S. as
Sex In the City, The Sopranos, and
Six Feet have all played second run on either terrestrial or extended basic cable.) It's always struck me that chasing the HBO model show is a bit of a chimera. Instead, don't you need to develop from the bottom up? Ask who is your audience, and who would you like your audience to be, and how do you develop shows that would attract them?
To me, this is the real brilliance of the US networks. A FOX show is not a show that would appear on any other network. The WB took some early chances when everybody was ready to write off the idea of a fourth US net as a pipe dream, and it paid off. For years, NBC had a touch for developing comedy that no other network could match. This, I think, comes from knowing who your audience is and coming up with shows that can reach them. So, in everything but quality, when I start hearing the bleating about developing "HBO-like" series, my question is not,
"aren't you aiming too high?" but
"why are you aiming so low?"When it comes to
The Scheduler, the Canadian problem is a little more comical, or sad, depending on your point of view. The fact of it is, there really isn't a lot of indigenous production to schedule here. What schedulers from the networks do here is go down to the L.A. screenings, and cherrypick the best of what the U.S. nets have developed. So they get to bask in the reflected glory of creative risks taken by people other than them. Then they come back and schedule those shows, usually at the same time as their American network counterparts. That way, they get to piggyback on U.S. network publicity and magazine covers and promos and such. Then -- and here's the truly magic bit -- the CRTC (the Canadian telecommunications regulatory body) allows them to substitute their signal over the U.S. network signal for the duration of the simulcasted program. So their ads get double exposure! Yayyy! So, in other words, even their role as "scheduler" is a misnomer. Their job is to follow the US lead.
Yet...these people walk around Toronto like
superstars. Because they're good
shoppers. Seriously. I've been at the same parties, seen them up close in their natural habitats. It's like me expecting applause and praise for picking up a few choice items at HMV.
And it's kind of hard to argue against them, because broadcasting in Canada is a very profitable business. It's way cheaper to schedule US shows than it is to produce Canadian ones. And Canadians want to see these shows. And if it's doing absolutely nothing to slow the steady stream of talent to the United States, and doing nothing to actually develop a distinct culture of your own, well...so what?
"Did you see the numbers CSI: Miami did last week? Aren't I brilliant?"Um..well...maybe Les Moonves is brilliant.
You just had a
gold card. There are signs of change here...there are LOTS of network people I have talked to here who are really committed to having homegrown hit shows.
Corner Gas has made an impression. For years there was a shrug and a
"Canadians don't want to watch Canadian shows." Now, once a week, one out of every thirty Canadians watch
Corner Gas and prove that's a load of hooey. But the people who are toiling to try and find great scripts and develop a good show do not have the power in the organization that the
shoppers do. Nowhere
near. And in this system, with its anemic production culture, Canadian producers don't have a lot of power, either. Very little, actually. Strangely (and I know this is counter-productive to my goals) that almost makes me like them more.
The most positive change to come about -- and this is only in the last couple weeks -- is that the funding agencies here are switching to something called an
"envelope system" for drama. Time was, you would get a go-ahead from a network, then apply to the
Canadian Television Fund for financing (or part of your financing) and you could get turned down. So the network wants you...but you don't get your money because a bureaucrat decided your show wasn't "Canadian enough." (Don't get me started on that one.)
But now the system has changed. Henceforth, the networks will be apportioned a certain amount of money, and they can spend it as they wish -- so long as it's on drama or comedy. Which means that creators no longer have to do two sets of documents and proposals...you just have to sell the network.
Will this help? I don't know. Remains to be seen. It can't be worse than the current system. And it will do nothing to shame or clip the reign of the white wine sipping schedulers who stride high because they have the ability to buy American creativity at wholesale prices.
CBC, god love her, has her own problems. But the Schedulers there, too, walk around like mighty
Ozymandius.
And they've made some colossally bad scheduling decisions lately. Like taking a comedy show that they launched last year to great fanfare called "Rick Mercer's Monday Report," and moving it to Tuesday.
I wish I was kidding.