An exclusive deal between the show's Canadian distributor, Maple Pictures, and Apple iTunes Canada makes Mad Men the first top-rated TV show in history to bypass Canada's conventional TV protocols – pay TV, network television and/or syndication – as a paid digital download.
Of course, anedotally, let me just say this: people at CTV were quite surprised when it aired Mad Men last season and it didn't get big ratings. Why were they surprised that a show that draws 1.5 million viewers a week in the USA didn't get boffo ratings here?
Um, I don't know...
..they don't know their business very well?
Ya got me.
Still, this is a crack in the dam -- that's for sure. I'll be traveling this weekend, so they'll get my money for Ep 1, at least...
6 rumbles:
CTV could have steered it to A Channel but maybe AMC was demanding too much money, no?
Don't you love that the Toronto Star calls it a "top-rated TV show". What must it get here, 200,000 viewers at the very most?
CTV did steer it to A Channel and Bravo, and then didn't buy S3 at all.
also because anyone that really wanted to see it downloaded it way before.
Don Draper himself said, "Don't write for other writers."
Maybe he should have said, "Or, if you want to write for other writrs, make sure it goes to cable."
John, you're getting the hang of this! Still crying on the outside?
Cryin' INT/EXT.
On vacation now, in full recovery.
See you unday.
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