And now I don't feel so bad anymore, because I imagine a pinata is supposed to be dry & anticipating getting bashed around like that would give anyone a headache:
Is anything missing here? What about Canadian audiences, those most affected by all of this? They only enter the debate in the crudest of terms, usually as being in desperate need of protection from too much American culture. The cost of that protection is greater concentration and, it now appears, less influence over policy decisions.
What is interesting about the Shaw-Canwest deal, like those that preceded it, is how little audiences are being considered. Since many Canadians use a range of digital devices for their media consumption, the policy debate has to shift away from questions about protection and fears of cultural annexation towards questions about ensuring access to a wide swath of digital life.
But doing this would mean revisiting the principles on which the system is built. Revisiting Canada’s Broadcasting Act, last amended in 1991, might be the best place to begin that discussion.
0 rumbles:
Post a Comment